SINCE 1979 • NEWPORT BEACH, CA
Audemars Piguet Service
Precision & Heritage
For more than 47 years, Newport Jewelers has been the trusted destination for luxury watch service in Orange County. Our master technicians specialize in Audemars Piguet, Rolex, Patek Philippe, and more — restoring function, beauty, and value.
Audemars Piguet: A Legacy of Innovation
Founded 1875
Jules Louis Audemars and Edward Auguste Piguet joined forces in the Vallée de Joux, Switzerland, founding Audemars Piguet & Cie in 1881. For over 150 years, the brand has remained independent and family-owned — a rarity in Swiss watchmaking. Their slogan: “To Break the Rules, You Must First Master Them.”
AP pioneered the first minute-repeating movement in 1892, the first skeleton watch in 1934, and the iconic Royal Oak in 1972 — the world’s first luxury steel sports watch.
How Is AP Doing Today?
2.6B CHF — estimated 2025 revenue, up 10% year-over-year
~52,000 watches produced annually
#3 largest Swiss watch brand by sales
Secondary market prices for AP remain strong — up 1% in 2025, with Royal Oak “Jumbo” and Perpetual Calendar models trading well above retail. Collectors are now more strategic than ever: hype fades, but craftsmanship holds.
Every Current Audemars Piguet Model — Exact Case Sizes (2026)
Market Desirability: Which AP Sizes Are Most Sought After?
Highest Demand / Collector Grails
- 39mm Royal Oak “Jumbo” (16202ST) – The purest continuation of the 1972 original. Produced in minimal quantities, demand consistently exceeds supply. The holy grail of AP collecting.
- 37mm Royal Oak Double Balance Wheel – Ideal for smaller wrists, increasingly popular among both men and women.
- 41mm Royal Oak Selfwinding (15510ST) – The modern essential. Cleaner proportions, updated movement, steady resale performance.
Strong & Growing Segments
- 42mm Royal Oak Offshore Diver – Muscular yet wearable proportions (14.2mm thick), perfect for an ultra-luxurious sports watch.
- 43mm Royal Oak Offshore Chronograph – Bold, aggressive, and packed with AP’s in-house calibre 4401 flyback chronograph movement.
- 38mm Code 11.59 – The more compact, versatile version of AP’s contemporary round case collection, gaining traction.
Pro tip: The 2024–2025 market recalibration means collectors are now choosing carefully — craftsmanship and finishing matter more than hype.
| Model / Size | Market Position | Best For (Your Clients) |
|---|---|---|
Royal Oak Jumbo 39mm | ⭐⭐⭐⭐⭐ Holy Grail / Extremely Limited | Serious collectors, AP purists, value retention |
Royal Oak 41mm | ⭐⭐⭐⭐ High liquidity / Everyday icon | First-time AP buyers, daily wearers, steady appreciation |
Royal Oak 37mm | ⭐⭐⭐⭐ Rising demand / Unisex appeal | Smaller wrists, female collectors, elegant sports watch |
Offshore 42/43mm | ⭐⭐⭐ Strong niche / Bold statement | Sports watch enthusiasts, those seeking muscular presence |
Code 11.59 38/41mm | ⭐⭐ Growing / Contemporary alternative | Collectors seeking round-case AP with modern architecture |
Our Recommended Service for Audemars Piguet Watches
Service Every 3–5 Years
Audemars Piguet recommends servicing your watch every 3–5 years, depending on the model and your wearing habits. Regular maintenance prevents internal wear, keeps lubricants fresh, and preserves your watch’s investment value.
What a full service includes?
- Complete disassembly and cleaning of the movement
- Replacement of worn components
- Fresh lubrication of all friction points
- Precision calibration and timing adjustment
- Case and bracelet refinishing (brushed & polished surfaces)
- Water resistance testing and gasket replacement
Daily Care & Best Practices
- Rinse after saltwater exposure — Then have water resistance tested during regular servicing.
- Avoid extreme temperatures, shocks, and magnetic fields — These can affect lubricants and accuracy.
- Gently clean the case and crystal with a soft, dry cloth to remove dirt and fingerprints.
- Never force a manual date change — Consult your manual, especially for perpetual calendar models.
Why trust Newport Jewelers? We have 46+ years of experience with AP’s ultra-fine tolerances and distinctive finishing techniques. From the Royal Oak’s octagonal bezel to the Code 11.59’s complex case architecture, we restore your watch to its original brilliance — never altering its character.
Why AP Watches Require Specialist Care?
Not all Audemars Piguet watches are created equal when it comes to servicing. Chronograph models, perpetual calendars, and ultra-thin movements demand a higher level of expertise. The Royal Oak's iconic case features both brushed and polished surfaces that must be precisely refinished by hand — one slip-up can permanently alter its character. At Newport Jewelers, our master watchmakers understand AP-specific construction and finishing techniques, ensuring your timepiece receives the care it deserves.
“Great personable experience. Called me to keep me updated on timing of watch repair.”
— Kit Newman
“Jacob adjusted my Rolex band perfectly and educated me on proper maintenance. Highly recommend!”
— R Whis