SINCE 1979 • NEWPORT BEACH, CA
Movado Service
Modernist Icon, Timeless Precision
For more than 47 years, Newport Jewelers has been the trusted destination for luxury watch service in Orange County. Our master technicians specialize in Movado, Rolex, Audemars Piguet, and more — restoring the minimalist elegance, quartz accuracy, and mechanical heritage of the Museum dial.
Movado: Art in Time
Founded 1881 – La Chaux-de-Fonds
Movado was founded in 1881 by Achilles Ditesheim in La Chaux‑de‑Fonds, Switzerland. The name means “always in motion” in Esperanto. Movado gained renown for precision and design, winning over 200 awards for chronometry. In 1947, artist Nathan George Horwitt created the legendary Museum dial — a single dot at 12 o’clock representing the sun at high noon. This design became a modernist icon and is part of the permanent collection of the Museum of Modern Art (MoMA) in New York. Movado later expanded into quartz and automatic movements, with collections like the Movado Edge (inspired by the Museum dial) and Movado Bold (contemporary architectural cases). Today, Movado is part of the Movado Group and remains a global symbol of minimalist luxury.
Their motto: “Modern. Iconic. Always in motion.”
How Is Movado Doing Today?
~420M USD — estimated 2025 group revenue (all brands), with Movado brand share ~180M USD, +6% year-over-year
~400,000 watches produced annually (Movado brand), emphasizing accessible luxury and design
#20 largest Swiss watch brand by sales (group), strong in North America and Asia
Secondary market for Movado has seen renewed interest in vintage Museum dial models (1950s–1970s) and limited‑edition collaborations (e.g., Movado x Andy Warhol, Movado x Yves Béhar). Modern collections like the Movado Edge and Movado Series 800 hold steady value, especially with sapphire crystal and Swiss quartz movements. Collectors value the Museum dial’s timeless design and the brand’s art‑world connections.
Every Current Movado Model — Exact Case Sizes (2026)
Market Desirability: Which Movado Sizes Are Most Sought After?
Highest Demand / Collector Grails
- 40mm Museum Classic (automatic, ref. 0607192) – The modern interpretation of the iconic Museum dial with a Swiss automatic movement. Highly sought after by design purists and first‑time mechanical buyers.
- 40mm Movado Edge (quartz, ref. 0607380) – Designed by Yves Béhar, with a concave sunburst dial that reinterprets the Museum dot. Strong demand among architecture and design enthusiasts; limited editions sell out quickly.
- 36mm Museum Classic (quartz, ref. 0607117) – The perfect unisex size for the classic Museum dial. A perennial best‑seller, often gifted for anniversaries and graduations.
Strong & Growing Segments
- 42mm Movado Series 800 (quartz, ref. 0607226) – Robust, 200m water resistance, sapphire crystal. Popular among active users and as a daily‑wear sports watch.
- 41mm Movado Edge Automatic (ref. 0607395) – The mechanical version of the Edge, with an exhibition caseback. Gaining traction among collectors who want a design‑forward automatic.
- 45mm Movado Bold Chronograph (ref. 0607150) – Large, bold, and feature‑rich. Favored by those who appreciate oversized, contemporary chronographs.
Pro tip: The 2025–2026 market favors 36–42mm Movado models. The original Museum dial (40mm automatic) and Edge (40mm) are the strongest performers. Full sets with original boxes and papers add 15–20% to resale value.
| Model / Size | Market Position | Best For (Your Clients) |
|---|---|---|
Museum Classic Auto 40mm | ⭐⭐⭐⭐⭐ Icon / High liquidity | Design lovers, first‑time automatic buyers, everyday wear |
Movado Edge 40mm | ⭐⭐⭐⭐⭐ Design icon / Limited | Architecture enthusiasts, collectors of contemporary design |
Museum Classic 36mm | ⭐⭐⭐⭐ High demand / unisex | Smaller wrists, gift buyers, elegant minimalism |
Series 800 42mm | ⭐⭐⭐⭐ Strong / sports tool | Divers, active lifestyle, daily sports watch |
Bold Chronograph 45mm | ⭐⭐⭐ Niche / bold statement | Large wrist enthusiasts, chronograph fans |
Our Recommended Service for EBEL Watches
Service Every 3–5 Years
Movado recommends battery and gasket replacement every 2 years for quartz models (majority of the collection) and a full movement service every 4 years for automatic calibers (e.g., Museum Classic Auto, Edge Auto). The signature Museum dial is delicate; we take extra care to protect the iconic dot and hands.
What a full service includes?
- For quartz: battery replacement, circuit check, gasket renewal, water resistance test
- For mechanical: complete disassembly, cleaning, lubrication, regulation
- Replacement of worn components (crown, stem, hands if needed)
- Case and bracelet refinishing — polished bezel, satin lugs, or integrated bracelet
- Water resistance testing (up to 50m for dress models, 200m for Series 800)
- Authentic Movado parts (crystals, crowns, batteries) used exclusively
Daily Care & Best Practices
- Avoid pressing the crown under water — Most Movado dress watches are only splash‑resistant (30m); Series 800 models are suitable for swimming.
- Clean the case and bracelet with a damp microfiber cloth — Avoid abrasive cleaners on the sunburst or Museum dial.
- For automatic models, wind gently 20–30 turns if not worn daily — Over‑winding can damage the mainspring.
- Store quartz models in a cool, dry place — Extreme heat can shorten battery life.
Why trust Newport Jewelers? 47+ years of experience with Movado’s unique dial designs and Swiss quartz/automatic calibers. We are factory‑trained on the Museum dial assembly (protecting the iconic dot) and have specialized tools for the Edge’s concave case. We also source genuine Movado batteries, crystals, and straps to maintain authenticity.
Why Movado Demands Specialist Care?
The Movado Museum dial is a minimalist masterpiece — but its single dot at 12 o’clock is often applied by hand or printed with extreme precision. During service, any misalignment or damage to the dial drastically reduces value. The Movado Edge features a concave, sunburst dial that requires special cleaning techniques to avoid scratching the gradient finish. The Series 800 has a screw‑down crown and helium escape valve (on some chronograph models) that must be pressure‑tested after service. Vintage Movado (pre‑1980) uses manual‑wind movements (e.g., Movado Calibre 165) that are no longer in production; we maintain a stock of NOS parts for these rare calibers. At Newport Jewelers, we follow strict protocols to preserve the artistic integrity of every Movado.
“Newport Jewelers serviced my Movado Museum Classic automatic. They replaced the crown gaskets, regulated the movement, and the dial looks flawless. They even sourced an original strap for me. Highly recommended.”
— Kit Newman
“Jacob replaced the battery and gaskets on my Movado Edge. Quick turnaround, transparent pricing, and the water resistance test passed with flying colors. I trust them with all my Movado watches.”
— R Whis
The Museum Dial Legacy
Designed in 1947 by Nathan George Horwitt, the Museum dial features a single dot at 12 o’clock representing the sun at its zenith. It is considered one of the most influential watch designs of the 20th century and is part of MoMA’s permanent collection. Modern Museum dial watches use sapphire crystal and Swiss movements. Newport Jewelers offers dial restoration for vintage Museum models, including re‑application of the signature dot using archival techniques.
Investment Perspective (2025–26)
Movado’s vintage Museum dial watches (1950s–1970s) have appreciated 10–15% annually, driven by design collectors. Limited‑edition collaborations (e.g., Movado x Warhol, Movado x Bekris) see 20–30% premiums. Modern automatic Museum and Edge models hold value well, especially with full sets. A service record from Newport Jewelers adds 15–20% to resale value, and original boxes/papers are essential.