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Movado was founded in 1881 by Achilles Ditesheim in La Chaux‑de‑Fonds, Switzerland. The name means “always in motion” in Esperanto. Movado gained renown for precision and design, winning over 200 awards for chronometry. In 1947, artist Nathan George Horwitt created the legendary Museum dial — a single dot at 12 o’clock representing the sun at high noon. This design became a modernist icon and is part of the permanent collection of the Museum of Modern Art (MoMA) in New York. Movado later expanded into quartz and automatic movements, with collections like the Movado Edge (inspired by the Museum dial) and Movado Bold (contemporary architectural cases). Today, Movado is part of the Movado Group and remains a global symbol of minimalist luxury.
Their motto: “Modern. Iconic. Always in motion.”
~420M USD — estimated 2025 group revenue (all brands), with Movado brand
share ~180M USD, +6% year-over-year. ~400,000 watches produced annually (Movado brand), emphasizing accessible luxury and design. #20 largest Swiss watch brand by sales (group), strong in North America and Asia. Secondary market for Movado has seen renewed interest in vintage Museum dial models (1950s–1970s) and limited‑edition collaborations (e.g., Movado x Andy Warhol, Movado x Yves Béhar). Modern collections like the Movado Edge and Movado Series 800 hold steady value, especially with sapphire crystal and Swiss quartz movements. Collectors value the Museum dial’s timeless design and the brand’s art‑world connections.
Designed in 1947 by Nathan George Horwitt, the Museum dial features a single dot at 12 o’clock representing the sun at its zenith. It is considered one of the most influential watch designs of the 20th century and is part of MoMA’s permanent collection. Modern Museum dial watches use sapphire crystal and Swiss movements. Newport Jewelers offers dial restoration for vintage Museum models, including re‑application of the signature dot using archival techniques.
Movado’s vintage Museum dial watches (1950s–1970s) have appreciated 10‑15% annually, driven by design collectors. Limited‑edition collaborations (e.g., Movado x Warhol, Movado x Bekris) see 20‑30% premiums. Modern automatic Museum and Edge models hold value well, especially with full sets. A service record from Newport Jewelers adds 15‑20% to resale value, and original boxes/papers are essential.
Newport Beach, California
(949) 781-1979
Private appointments available
